About Katie

Katie Scullin Long is an executive and leadership coach who empowers leaders to build confidence, break through plateaus, and attain sustainable success. Drawing on more than 20 years of corporate and leadership experience, Katie helps executives overcome professional roadblocks, redefine their strengths, and unlock their full potential.

Katie's coaching style is shaped by her own transformative journey as a coachee. Early in her career, she faced the challenges of leading at the highest levels, discovering that talent and hard work alone weren’t enough to drive meaningful results. Through coaching, she learned to harness her natural strengths in ways that propelled her leadership forward. Today, Katie works with clients to do the same, helping them shift their mindsets and reach the next level in their careers.

Corporate and Leadership Expertise

Katie has held senior leadership roles across marketing, public relations, and communications organizations within the B2B, consumer, and technology sectors. She has built and mentored high-performing teams, guided organizations through strategic transformations, and served as an advisor to client executives.

As president of Idea Grove, a PR and marketing consultancy, Katie led initiatives that drove above-industry employee retention, a 4.8/5 Glassdoor rating, and consecutive Inc. Best Workplaces wins. She implemented operational frameworks, spearheaded professional development programs, and fostered a culture of high performance through leadership development and mentorship.

Previously, Katie led PR efforts at Levenson, a full-service advertising and marketing agency, where she managed publicity for high-profile brands in hospitality, wine and spirits, and entertainment. She also served as a client advisor at Jackson Spalding, directing agency-side external communications strategies for AT&T’s technology, innovation and growth division. Additionally, she designed and executed national campaigns at Warner Bros. Pictures, including for the Harry Potter franchise.

Coaching Approach

Katie’s passion for coaching stems from her lifelong commitment to helping others succeed. Through training accredited by the International Coaching Federation (ICF), she combines hands-on leadership experience with evidence-based coaching methodologies. Her focus areas include:

Empowering executives to cultivate the mindset and skills needed to effectively lead during uncertainty and change.
Coaching emerging talent to build resilience and project confidence so they can evolve into truly effective leaders.
Supporting organizations in developing succession plans and cultivating leadership pipelines.